Format:
1 online resource (220 pages)
Edition:
1st ed.
ISBN:
9780415191920
,
9780203010679
Content:
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous
Note:
Book Cover -- Title -- Copyright -- Contents
Additional Edition:
Print version Holbrook, Morris Consumer Value Oxford : Taylor & Francis Group,c1999 ISBN 9780415191920
Language:
English
Keywords:
Electronic books
URL:
FULL
((OIS Credentials Required))
