Umfang:
1 online resource (269 pages)
Ausgabe:
1st ed.
ISBN:
9780805838756
,
9781410609502
Serie:
Routledge Communication Series
Inhalt:
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing and comm., and offers strategies for preventing and neutralizing rumors in business. For students/scholars in public relations, social psych, management and org comm
Anmerkung:
Cover -- RUMORS AND RUMOR CONTROL: A Manager's Guide to Understanding and Combatting Rumors -- Copyright -- Contents -- Preface -- Part I Understanding Rumors and Rumor Transmission -- CHAPTER ONE Introduction: Identifying Rumors and Related Forms of Communication -- CHAPTER TWO Understanding Rumor: The Dynamics of Rumor Transmission and Belief -- CHAPTER THREE Commercial Rumors and Organizational Grapevines -- CHAPTER FOUR How Information Spreads: Word-of-Mouth, Opinion Leadership, and the Media -- Part II Combatting Rumors in the Marketplace and Workplace -- CHAPTER FIVE Managing Commercial Rumors: How Can Marketplace Rumors Be Prevented? -- CHAPTER SIX Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors -- CHAPTER SEVEN Managing the Organizational Grapevine -- References -- Author Index -- Subject Index
Weitere Ausg.:
Print version Kimmel, Allan J. Rumors and Rumor Control Oxford : Taylor & Francis Group,c2003 ISBN 9780805838756
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
FULL
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