Format:
1 online resource (192 pages)
Edition:
1st ed.
ISBN:
9780415223232
,
9780203991893
Series Statement:
Transformations Series
Content:
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender
Note:
Book Cover -- Title -- Contents -- Plates -- Series editors' preface -- Acknowledgements -- Introduction -- 1 The individual, the citizen and the consumer -- 2 Advertising knowledges -- 3 Advertising, texts and textual strategies -- 4 Branding vision -- 5 Female visions -- 6 Visual epistemologies and new consumer rights -- Appendix -- Notes -- Bibliography -- Index
Additional Edition:
Print version Cronin, Anne M. Advertising and Consumer Citizenship Oxford : Taylor & Francis Group,c2001 ISBN 9780415223232
Language:
English
Keywords:
Electronic books
URL:
FULL
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