Format:
1 online resource (255 pages)
Edition:
1st ed.
ISBN:
9780761970125
,
9781849202480
Content:
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques
Note:
Cover -- Contents -- List of Tables -- List of Figures -- Preface -- 1 Measurement Scales -- 2 Modeling Continuous Data -- 3 Modeling Dichotomous Data -- 4 Modeling Ordered Data -- 5 Modeling Unordered Data -- 6 Neural Networks -- 7 Approximate Algorithms for Management Problems -- 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques -- References -- Index
Additional Edition:
Print version Hutcheson, Graeme D. Statistical Modeling for Management London : SAGE Publications, Limited,c2008 ISBN 9780761970125
Language:
English
Keywords:
Electronic books
URL:
FULL
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