Format:
1 online resource (91 pages)
Edition:
1st ed.
ISBN:
9780415588621
,
9780203845592
Series Statement:
Routledge Library Editions: Japan Series
Content:
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be
Note:
BOOK COVER -- TITLE01 -- COPYRIGHT01 -- TITLE02 -- COPYRIGHT02 -- CONTENTS -- PREFACE -- FOREWORD -- 1 INTRODUCTION -- 2 WHAT IS INDUSTRIAL COLLABORATION? -- 3 COLLABORATION AND JAPAN: THE HISTORY -- 4 WEST EUROPEAN AND AMERICAN PERCEPTIONS -- 5 THE CONSUMER ELECTRONICS SECTOR -- 6 THE AUTOMOTIVE SECTOR -- 7 INFORMATION TECHNOLOGY -- 8 AEROSPACE -- 9 ISSUES FOR CORPORATE STRATEGISTS -- 10 ISSUES FOR GOVERNMENTS -- NOTES
Additional Edition:
Print version Turner, Louis Industrial Collaboration with Japan Oxford : Taylor & Francis Group,c2010 ISBN 9780415588621
Language:
English
Keywords:
Electronic books
URL:
FULL
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