Format:
1 online resource (401 pages)
Edition:
1st ed.
ISBN:
9781848729698
,
9780203123911
Series Statement:
Marketing and Consumer Psychology Series
Note:
Cover -- online consumer behavior: theory and research in social media, advertising, and e-tail -- Copyright -- Contents -- Foreword -- Preface -- About the editor -- About the Contributors -- Section I Consumers' Online Identity -- 1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls -- 2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes? -- 3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds -- Section II Social Media, Blogs, and Privacy Issues -- 4 Managing new Media: Tools for Brand Management in Social Media -- 5 Consumer Activism Through Social Media: Carrots Versus Sticks -- 6 Authenticity in online Communications: Examining Antecedents and Consequences -- 7 Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media -- Section III Online Advertising and Online Search Behavior -- 8 Viewer Reactions to online Political Spoof Videos and Advertisements -- 9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships -- 10 Male Consumers' Motivations for online Information Search and Shopping Behavior -- Section IV e-Tail Consumer Behavior and Online Channels -- 11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs -- 12 Consumer Trust and Loyalty in e-tail -- 13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment -- Author Index -- Subject Index
Additional Edition:
Print version Close Scheinbaum, Angeline Online Consumer Behavior Oxford : Taylor & Francis Group,c2012 ISBN 9781848729698
Language:
English
Keywords:
Electronic books
URL:
FULL
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