Format:
1 online resource (365 pages)
Edition:
2nd ed.
ISBN:
9781848729445
,
9780203828588
Note:
Cover -- The psychology of entertainment media -- Copyright -- Contents -- Preface -- About the Authors -- Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media -- Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work -- Chapter 2. Product Integration: Current Practices and New Directions -- Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement -- Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency -- Chapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion? -- Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media -- Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values -- Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment -- Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social Learning -- Chapter 9. Alcohol Messages in Television Series: Content and Effects -- Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior -- Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches -- Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence -- Author Index -- Subject Index
Additional Edition:
Print version Shrum, L. J. The Psychology of Entertainment Media Oxford : Taylor & Francis Group,c2012 ISBN 9781848729445
Language:
English
Keywords:
Electronic books
URL:
FULL
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