Format:
1 online resource (297 pages)
Edition:
1st ed.
ISBN:
9780415889117
,
9781136257063
Series Statement:
Routledge Interpretive Marketing Research Series
Content:
The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike
Note:
Front Cover -- Consumption and Spirituality -- Copyright Page -- Contents -- Figures -- Foreword For What We Are About to Receive . . . -- Acknowledgments -- 1 Introduction Unravelling Complexities at the Commercial/Spiritual Interface Diego Rinallo, Linda Scott, and Pauline Maclaran -- Part I Marketers' Sacralisation ofthe Mundane -- 2 When Sacred Objects Go B®a(n)d Fashion Rosaries and the Contemporary Linkage of Religionand Commerciality Diego Rinallo, Stefania Borghini, Gary Bamossy, and Robert V. Kozinets -- 3 Theology Meets the Marketplace The Discursive Formation of the Halal Market in Turkey Elif Izberk-Bilgin -- 4 No Gods. No Masters? The "New Atheist" Movement and the Commercialization of Unbelief Mary Johnstone-Louis -- Part II Consumers' Search for Spiritual Meanings in Consumption of the Mundane -- 5 The Sacred in Consumer Culture Russell V. Belk -- 6 Consuming Spirituality and the Spirituality of Consuming Media Narratives Why Vampirism, Why Twilight, Why Now? Margo Buchanan-Oliver and Hope Jensen Schau -- 7 The Devil Has All the Best Brands Raising Hell in a House of Horrors Stephen Brown -- 8 Locating the Sacred in Consumer Culture Championing Colin Campbell's Easternization of the West Thesis Alan Bradshaw -- Part III The Commodifi cation of the Spiritual -- 9 The Veneration of Relics at Glastonbury Abbey in the Middle Ages Robin Croft -- 10 Branding Faith and Managing Reputations Mara Einstein -- 11 Economies of Expectation Men, Marriage, and Miracles in Kenya's Religious Marketplace Catherine Dolan -- Part IV The Consumption of Spiritual Goods -- 12 Framing Sacred Places and Possessions Pilgrims at St. Brigid's Holy Well Darach Turley -- 13 Materializing the Spiritual Investigating the Role of Marketplace in Creating Opportunities for the Consumption of Spiritual Experience Richard Kedzior
,
14 Consuming the Mists and Myths of Avalon A Case Study of Pilgrimage in Glastonbury Linda Scott and Pauline Maclaran -- Part V Issues of Method and Representation -- 15 Refl ections of a Scape Artist Discerning Scapus in Contemporary Worlds John F. Sherry, Jr -- 16 Spirituality as Introspection and Introspection as Spirituality in Consumer Research Stephen Goul -- 17 The Autothemataludicization Challenge Spiritualizing Consumer Culture ThroughPlayful Communal Co-Creation Robert V. Kozinets and John F. Sherry, Jr. -- Contributors -- Index
Additional Edition:
Print version Rinallo, Diego Consumption and Spirituality Oxford : Taylor & Francis Group,c2012 ISBN 9780415889117
Language:
English
Keywords:
Electronic books
URL:
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