Format:
1 online resource (193 pages)
Edition:
1st ed.
ISBN:
9780415519540
,
9781135045319
Content:
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity
Note:
Cover -- Title -- Copyright -- Contents -- 1 Introducing the sensational world of creativity and advertising -- Structure of the book -- Note -- 2 Strangely revealing -- The rise of creative advertising -- Revealing and disclosing -- Conclusion -- Notes -- 3 The poetics of advertising -- Arts and crafts -- The poetics of improvisation -- Conclusion -- Note -- 4 Playful combinations -- Generation -- Play -- Combinatorial approaches -- Conclusion -- Notes -- 5 Sensational dimensions -- Viscerality -- Affect -- Bodies of ideas -- Conclusion -- Notes -- 6 Vivid living, excess and the marketplace -- Transgression -- Conclusion -- 7 Creativity and the Counter-Enlightenment -- Context -- Life: a project -- Volo ergo sum -- Idealism -- Conclusion -- Note -- 8 Embodying culture -- Insides without an outside -- Biosemiosis -- Imagination and the human bubble -- Conclusion -- 9 Concrescence and the unfashionably new -- Malleability -- Beyond predetermination -- Conclusion -- 10 Excessive media -- Crafting media -- Affordances -- Imagining media -- Ecological creativity -- Transversal imperatives -- Conclusion -- Note -- 11 Conclusions -- Representation -- Will -- Note -- Bibliography -- Index
Additional Edition:
Print version McStay, Andrew Creativity and Advertising Oxford : Taylor & Francis Group,c2013 ISBN 9780415519540
Language:
English
Keywords:
Electronic books
URL:
FULL
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