Format:
1 online resource (353 pages)
Edition:
1st ed.
ISBN:
9780415828826
,
9781134091072
Content:
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good
Note:
Cover -- Marketing and the Common Good -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Notes on contributors -- Acknowledgments -- Part I Introduction -- 1 The common good: The enduring effort to re-center marketing -- 2 A larger view of marketing: Marketing's contributions to society -- Part II Societal aspects of marketing and consumption -- 3 Slouching toward Utopia: When marketing is society -- 4 The case for clarity -- 5 How marketing serves the common good: A long-term consumer perspective -- 6 Social issues of marketing in the American economy -- Part III Catholic Social Thought issues in marketing -- 7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy -- 8 A commentary on Catholic Social Teaching and "wanting the right things" -- Part IV Sustainability issues in marketing -- 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets -- 10 Marketing's contributions to a sustainable society -- 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence -- Part V Public policy issues in marketing -- 12 Should marketers be persuading our children? A controversial question -- 13 Firearms and the common good: A meaningful discussion about solutions -- 14 Notre Dame and the Federal Trade Commission -- Part VI Ethical issues in marketing -- 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies -- 16 Ethics in selling: A case-oriented, stakeholder-focused approach -- 17 Discerning ethical challenges for marketing in China -- Part VII Conclusion -- 18 Can we get there from here? Charting the contours of the common good -- 19 Afterword: A blast from the past -- Index
Additional Edition:
Print version Murphy, Patrick E. Marketing and the Common Good Oxford : Taylor & Francis Group,c2013 ISBN 9780415828826
Language:
English
Keywords:
Electronic books
URL:
FULL
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