Format:
1 online resource (296 pages)
Edition:
1st ed.
ISBN:
9780415505550
,
9781136758560
Series Statement:
Routledge New Directions in PR and Communication Research Series
Content:
Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this book aims to fill a significant gap in the literature and provide readers with the means to understand the social construction of public relations by closely examining its gendered nature
Note:
Cover -- Gender and Public Relations -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Contributors -- Foreword -- Acknowledgements -- Introduction: Gender and public relations: making meaning, challenging assumptions -- 1 Surface effects: public relations and the politics of gender -- 2 Caring about public relations and the gendered cultural intermediary role -- 3 Interrogating inequalities perpetuated in a feminized field: using Critical Race Theory and the intersectionality lens to render visible that which should not be disaggregated -- 4 Gendered performance and identity work in PR consulting relationships: a UK perspective -- 5 Mothers, bodies, and breasts: organizing strategies and tactics in women's activism -- 6 Celebrity, gender and reputation management at the BBC -- 7 Campaigning for 'women, peace and security': transnational advocacy networks at the United Nations Security Council -- 8 Gender, culture and power: competing discourses on the Philippine Reproductive Health Bill -- 9 'I want to voice out my opinion': bringing migrant women into union work -- 10 'Mammography at age 40 to 49 saves lives -- just not enough of them': gendered political intersections in communicating breast cancer screening policy to publics -- 11 Ex-journos and promo girls: feminization and professionalization in the Australian public relations industry -- Index
Additional Edition:
Print version Daymon, Christine Gender and Public Relations Oxford : Taylor & Francis Group,c2013 ISBN 9780415505550
Language:
English
Keywords:
Electronic books
URL:
FULL
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