Format:
1 online resource (394 pages)
Edition:
1st ed.
ISBN:
9780805850901
,
9781136684050
Series Statement:
Routledge Communication Series
Content:
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies
Note:
Cover -- Sex in Consumer Culture -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Preface -- List of Contributors -- 1 Peddling Desire: Sex and the Marketing of Media and Consumer Goods -- Part I: Sexualizing Media -- 2 Using Sex to Sell Movies: A Content Analysis of Movie Trailers -- 3 Seduction, Shock, and Sales: Research and Functions of Sex in Music Video -- 4 Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games -- 5 Sex and the Marketing of Contemporary Consumer Magazines: How Men's Magazines Sexualized Their Covers to Compete With Maxim -- 6 From Sideline to Centerfold: The Sexual Commodification of Female Sportscasters -- 7 Selling Spanish-Language Programming: A Comparison of Sex and Gender in Univision and NBC Promotional Announcements -- Part II: Sexualizing Products -- 8 Sexual Content of Television Commercials Watched by Early Adolescents -- 9 Sexually Oriented Appeals on the Internet: An Exploratory Analysis of Popular Mainstream Web Sites -- 10 Taste Matters: Bikinis, Twins, and Catfights in Sexually Oriented Beer Advertising -- 11 From Polo to Provocateur: (Re)Branding Polo/Ralph Lauren With Sex in Advertising -- 12 Where Are the Clothes? The Pornographic Gaze in Mainstream American Fashion Advertising -- 13 The Logic of Pornography in Digital Camera Promotion -- Part III: Sexualizing People -- 14 Erotic Encounters: Female Employees and Promotional Activities -- 15 The Fetishization of People and Their Objects: Using Lovemaps to View "Style" From the New York Times Magazine -- 16 Race and Gender in Advertising: A Look at Sexualized Images in Prime-Time Commercials -- 17 "Getting a Bit of the Other": Sexualized Stereotypes of Asian and Black Women in Planned Parenthood Advertising -- 18 Homoeroticism in Advertising: Something for Everyone With Androgyny
,
19 Searching for Love and Sex: A Review and Analysis of Mainstream and Explicit Personal Ads -- Author Index -- Subject Index
Additional Edition:
Print version Reichert, Tom Sex in Consumer Culture Oxford : Taylor & Francis Group,c2005 ISBN 9780805850901
Language:
English
Keywords:
Electronic books
URL:
FULL
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