Format:
1 online resource (230 pages)
Edition:
1st ed.
ISBN:
9781783530557
,
9781783530564
Content:
This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations
Note:
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Preface -- Introduction -- 1 Due Diligence: Mapping and Analysis of Your Stakeholders -- 2 Integration: From Stakeholder Maps to Financial and Operational Performance -- 3 Personal: Stakeholder Relationships Are Personal Relationships -- 4 Learning: Humility in Adapting to Negative Feedback in a Necessarily Imperfect Strategy -- 5 Openness: Strategic Communications to Reinforce Trust and Reputation -- 6 Mindset: Externally Facing Long-term Organizational Culture -- Conclusion: 12 Traps to Avoid -- Endnotes -- About the author -- Index
Additional Edition:
Print version Henisz, Witold J. Corporate Diplomacy Oxford : Taylor & Francis Group,c2014 ISBN 9781783530557
Language:
English
Keywords:
Electronic books
URL:
FULL
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