Format:
1 online resource (324 pages)
Edition:
1st ed.
ISBN:
9781472417466
,
9781134762118
Note:
Cover -- Contents -- List of Figures -- List of Tables -- List of Plates -- Preface -- Acknowledgements -- List of Abbreviations -- Part I Ground Base - How Corporate Design Started and Evolved -- Introduction -- 1 Corporate Identity and Image Development -- 2 Corporate Identity and Branding Debate -- 3 New Media, Communication and Reputation -- Part I Summary -- Part II Setting the Strategy -- Introduction -- 4 Corporate Strategy -- 5 Storytelling and Identity -- 6 Corporate Design Strategy -- 7 Perception and Perspectives -- Part II Summary -- Part III Cohesive Design Management -- Introduction -- 8 Cohesive Design Management -- 9 Business and Intellectual Property Law -- Part III Summary -- Part IV Navigating Symbolic Practice -- Introduction -- 10 The Symbolic Aesthetic -- 11 The Visual Identity Creative Process -- 12 Symbolism - Organisational Behaviour -- Part IV Summary -- Part V Digital Corporate Design -- Introduction -- 13 Digital Branding Strategy -- 14 Designed Website Content -- 15 The Social Business -- Part V Summary -- 16 Summary and Conclusions -- Bibliography -- Index
Additional Edition:
Print version Tomlins, Claire T. What's Your Business? London : Taylor & Francis Group,c2014 ISBN 9781472417466
Language:
English
Keywords:
Electronic books
URL:
FULL
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