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Umfang: 1 online resource (541 pages)

Ausgabe: 1st ed.

ISBN: 9780815352938 , 9781351137706

Inhalt: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions

Anmerkung: Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Notes on Contributors -- Preface -- PART I: Classic Approaches -- Chapter 1: Experimental Research Methods in Consumer Psychology -- Types of Variables -- Types of Validity -- Common Mistakes -- References -- Chapter 2: Surveys, Experiments, and the Psychology of Self-Report -- Surveys and Experiments -- Answering Questions: Participants' tasks -- Reporting on Behaviors and Experiences -- Reporting on Attitudes and Preferences -- Coda -- Acknowledgments -- References -- Chapter 3: Beyond the Lab: Using Data from the Field to Increase Research Validity -- How Can Researchers Provide the Most Robust Research Findings? -- Which Method Is Best? -- A Broader Approach to Increasing impact -- Conclusion -- Notes -- References -- Chapter 4: Qualitative Research for Consumer Psychology -- Introduction -- A Historical Perspective -- Foundations: Phenomenology and Grounded Theory -- Varieties of Qualitative Method -- The Interpretation of Qualitative Data -- The Value Proposition for Consumer Psychology -- Conclusion -- Note -- References -- Chapter 5: Developing Measures of Latent Constructs: A Practical Guide to Psychometric Theory -- What Is Meant by a "Construct"? -- What Is "Measurement" and Why Is Measurement Important? -- Classical Measurement Theory -- Construct Validity -- Assessing Construct Validity -- Assessing Unidimensionality via Factor Analysis -- After the CFA: Assessing Reliability and Discriminant Validity -- Second-Order Factor Analysis -- Formative versus Reflective Measures -- Controversy: Single versus Multiple Items -- Controversy: An Alternative Scale Development Model -- Summary and Conclusion -- References -- PART II: Contemporary Approaches -- Chapter 6: Theory and Method in Consumer Information Processing -- The Interface of Theory and Method , An Effect Can Be Explained by More than One Theory -- Applying Research -- Conclusion -- Notes -- References -- Chapter 24: The Validity Network Schema: Perspectives on Validity, Validation, and Research Paths in Consumer Research -- A Brief Overview of Validity Issues in Research:Observed and Manipulated Causes -- A Brief Overview of Validity Issues in Research:The Robustness of Empirical Findings -- Journal Editorials and Research Commentary Calls for Action -- The VNS: An Integration of Research Values, Research Paths,and Empirical Robustness -- Pragmatics -- Conclusion -- Note -- References -- Chapter 25: Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story -- Introduction -- History and Philosophical Traditions -- Philosophy of Science -- Philosophical Differences in Consumer Research -- A Multi-Method Approach to Understanding "Narratives" -- Many Roads Lead to Rome -- Concluding Remarks -- References -- Chapter 26: Designing and Interpreting Replication Studies in Psychological Research -- Conceptual Overview -- Statistical Conclusion Validity -- Internal Validity -- Construct Validity -- External Validity -- Validity Trade-Offs: Observations and Conclusions -- Conclusions -- Notes -- References -- Index , Concern 4: MTurkers Are Deceptive -- Concern 5: MTurkers Drop out of Surveys -- Concern 6: MTurkers Self-Select into Surveys -- Considerations for Running an MTurk Study -- Conclusion -- References -- Chapter 18: Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia -- Crowdsourcing Overview -- Perceptions of MTurk Data: Facts and Fables -- Usage of MTurk: General Usage and Common Data Quality Practices -- Methodology -- Measures -- Results -- Concluding Remarks -- References -- Chapter 19: Digital and Social Media Research -- Introduction -- Overview of Extant Digital and Social Media Research inConsumer Psychology -- Critical Discussion of Research Methods -- Future Research Agenda and Methodological Recommendations -- Conclusion -- References -- PART IV: Data Analysis -- Chapter 20: Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations -- Simple Mediation Models and Terminology -- Testing Mediation -- Complex Mediation Models -- Recommendations in Mediation Analysis -- Conclusion -- Note -- References -- Chapter 21: Text Analysis in Consumer Research: An Overview and Tutorial -- Manual Coding -- Top-Down Dictionary Approaches -- Bottom-Up Data-Driven Approaches -- Summary -- References -- Chapter 22: Meta-Analysis -- Introduction -- Heterogeneity in Behavioral Research -- Approaches Based on Test Statistics -- Approaches Based on Standardized Effect Sizes -- Approaches Based on Basic Summary Information -- Study-Level Covariates -- Assessing and Adjusting for Publication Bias -- Discussion -- References -- PART V: Philosophy of Science -- Chapter 23: Integrating Effects and Theory in Research and Application -- The Logic of Research -- Beyond the Either-Or View of Effects and Theory -- Using Nomological Networks across Studies -- Mediation Analysis , Contemporary Methods in Goal Activation and Measurement -- Contemporary Methods in Emotion Elicitation and Measurement -- Methods for Examining Goal/Emotion Interactions -- Concluding Thoughts -- Appendix A -- Cognition Study -- Appendix B -- Life Experiences -- Breakup -- Appendix C -- References -- Chapter 13: Forecasting and Prediction -- Forecasting and Prediction -- Quantitative Forecasting -- The Role of the Judge in Prediction -- References -- Chapter 14: Understanding Daily Life with Ecological Momentary Assessment -- Introduction -- What Is Ecological Momentary Assessment? -- History of Ecological Momentary Assessment -- Autobiographical Memory and Limitations of Recall -- Strengths and Weaknesses of Retrospective and Real-Time Reports -- The Uses of Ecological Momentary Assessment -- Ecological Momentary Assessment Designs and Approaches -- Measurement Considerations for EMA Self-Reports -- Methodological Considerations in EMA Studies -- Analysis of EMA Data -- Conclusion -- Notes -- References -- Chapter 15: Eye Tracking Methodology for Research in Consumer Psychology -- Introduction and History -- Vision and Attention Processes -- Stationary Eye Movement Recording -- Mobile Eye Movement Recording -- Video-Based Eye Tracking -- Computing Fixations and Saccades -- Pupil Dilation and Facial Recognition -- Experimental Setup -- Eye Movement Metrics -- Analysis of Eye Movements -- Outlook -- References -- Chapter 16: Neuroscientific Methods and Tools in Consumer Research -- Measurement Techniques -- Manipulation Techniques -- Conclusion -- References -- PART III: Online Research Methods -- Chapter 17: Common Concerns with MTurk as a Participant Pool: Evidence and Solutions -- Concern 1: MTurkers Do Not Invest Sufficient Effort in Answering Questions -- Concern 2: MTurkers Cannot Speak English -- Concern 3: MTurkers Are Experienced/Non-naive , Priming Effects: Methodology and Implications -- Comprehension -- Retrieval Processes -- The Mental Representation of Information in Memory -- Inference Processes -- Concluding Remarks -- Notes -- References -- Chapter 7: Response Latency Methodology in Consumer Psychology -- The Speed-Accuracy Trade-Off -- Data Considerations with Response Latency -- Response Latency and Processing Ease -- Response Latency and Sensitivity to Omissions -- Response Latency and Spontaneous Judgment Formation -- Response Latency and Associative Strength -- Response Latency and Mental Images -- Summary -- References -- Chapter 8: The Implicit Association Test: Implications for Understanding Consumer Behavior -- Introduction -- What Is the IAT? -- IAT Reliability and Validity -- What Does the IAT Assess? -- Common Questions and Misconceptions about what the IAT Measures -- Variants of the IAT -- Levels of Analysis -- Conclusions -- References -- Chapter 9: Tools and Methods for Measuring Implicit Consumer Cognition -- The Implicit Association Test -- The Implicit Relational Assessment Procedure -- Future Directions -- Note -- References -- Chapter 10: Measurement and Use of Indirect Measures of Valence in Choice -- Introduction -- Associations between Valence and Items -- The Implicit Association Test -- Methodological Problems with the IAT -- Theoretical Issues -- Other Indirect Measures of Valence -- Implications for Research -- Conclusions -- References -- Chapter 11: Methods of Public Influence -- Methods of Public Influence -- A Brief Overview of Social Influence -- The Importance of Public Influence -- The Effect of Public Influence -- Assessing Public Influence -- Critical Questions -- New Directions -- Concluding Remarks -- References -- Chapter 12: Contemporary Methods in Consumer Goal Pursuit and Emotion Research

Weitere Ausg.: Print version Kardes, Frank Handbook of Research Methods in Consumer Psychology Oxford : Taylor & Francis Group,c2019 ISBN 9780815352938

Sprache: Englisch

Schlagwort(e): Electronic books

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