UID:
kobvindex_INTNLM010886184
Format:
1 online resource (xii, 271 p)
,
ill
Edition:
2nd ed.
ISBN:
9781843765639
Series Statement:
Edward Elgar E-Book Archive
Content:
Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough
Content:
part 1. Theoretical foundations -- part 2. The market-making firm -- part 3. Synthesis
Note:
Includes bibliographical references (pages 244-264) and index
Additional Edition:
Available in another form ISBN 1845421930(pbk.)
Additional Edition:
ISBN 1858989108(cased)
Additional Edition:
ISBN 9781858989105(hardback)
Additional Edition:
ISBN 9781845421939(pbk.)
Additional Edition:
ISBN 1845421930
Additional Edition:
ISBN 1858989108
Additional Edition:
ISBN 9781845421939
Additional Edition:
ISBN 9781858989105
Language:
English
DOI:
10.4337/9781843765639
URL:
FULL
((Currently Only Available on Campus))
