UID:
kobvindex_INTNLM010887105
Format:
1 online resource (xxii, 649 p)
,
ill
ISBN:
9781843768708
Series Statement:
Edward Elgar E-Book Archive
Content:
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism
Note:
Includes bibliographical references and index
Additional Edition:
Available in another form ISBN 9781858985541(hardback)
Additional Edition:
ISBN 9781843760603(pbk.)
Additional Edition:
ISBN 1858985544
Additional Edition:
ISBN 1858985544
Additional Edition:
ISBN 9781843760603
Additional Edition:
ISBN 9781858985541
Language:
English
DOI:
10.4337/9781843768708
URL:
FULL
((Currently Only Available on Campus))
