UID:
kobvindex_INTNLM010899774
Format:
1 online resource (xx, 504 p)
,
ill
ISBN:
9781781005224
Series Statement:
Edward Elgar E-Book Archive
Content:
part 1. Concepts and organizational aspects of marketing strategy -- part 2. Understanding competition -- part 3. Customer-based marketing strategy -- part 4. Marketing strategy decisions -- part 5. Branding and brand strategies -- part 6. Marketing strategy dynamics -- part 7. Impact of marketing strategy
Content:
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing
Note:
Includes bibliographical references and index
Additional Edition:
Available in another form ISBN 9781849800983(hardback)
Additional Edition:
ISBN 9781781951545(pbk.)
Additional Edition:
ISBN 9781781951545
Additional Edition:
ISBN 9781849800983
Language:
English
DOI:
10.4337/9781781005224
URL:
FULL
((Currently Only Available on Campus))
