UID:
kobvindex_INTNLM010900128
Format:
1 online resource (xxii, 772 p)
,
ill
ISBN:
9781781002445
Series Statement:
Edward Elgar E-Book Archive
Content:
part 1. Introduction and overview -- part 2. Perspectives in B2B research -- part 3. B2B marketing mix and strategy -- part 4. Inter-firm relationships in B2B markets -- part 5. Personal selling and sales management -- part 6. Technology and B2B marketing -- part 7. Methodological issues
Content:
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them
Note:
Includes bibliographical references and indexes
Additional Edition:
Available in another form ISBN 9781849801423(hardback)
Additional Edition:
ISBN 9781781005361(pbk.)
Additional Edition:
ISBN 9781781005361
Additional Edition:
ISBN 9781849801423
Language:
English
DOI:
10.4337/9781781002445
URL:
FULL
((Currently Only Available on Campus))
