UID:
kobvindex_INTNLM010900179
Umfang:
1 online resource (xxiii, 543 p)
,
ill
ISBN:
9781781001042
Serie:
Edward Elgar E-Book Archive
Inhalt:
part 1. Leading thoughts -- part 2. Culture -- part 3. Retrospective -- part 4. Research method -- part 5. The digital information age -- part 6. Cross-cultural comparison -- part 7. Social interaction -- part 8. IMC and the global market
Inhalt:
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies
Anmerkung:
Includes bibliographical references and index
Weitere Ausg.:
Available in another form ISBN 9781848448582(hardback)
Weitere Ausg.:
ISBN 9781848448582
Sprache:
Englisch
DOI:
10.4337/9781781001042
URL:
FULL
((Currently Only Available on Campus))
