UID:
kobvindex_INTbi00005140
Format:
107 pages :
,
illustrations ;
,
21 × 29.7 cm.
Content:
AI-GENERATED ABSTRACT: Abstract: This research paper explores the relevance of retail interiors in the era of e-commerce and online shopping. It examines the shift from traditional retail spaces to experiences and services offered by physical stores. The paper argues that the design of retail interiors plays a crucial role in creating a connection between the user and the brand, evoking emotions and memories. The concept of place identity is explored to understand the relationship between users and space. Case studies of contemporary retail interiors are analyzed to examine how brands use design to attract customers and create meaningful experiences. The methodology includes a theoretical exploration of identity and place, along with an analysis of case studies to support the thesis design project of an Arts & Crafts Market. Keywords: Retail interiors, e-commerce, place identity, user experience, design.
Note:
DISSERTATION NOTE: Master of Arts thesis in Interior Design, Berlin International University of Applied Sciences, 2022.
,
MACHINE-GENERATED CONTENTS NOTE: Table of Contents 01 Introduction 02 Place & Identity 03 Brand Identity through Retail Interiors 04 Storytelling as a Tool to Communicate (Brand) Identity 05 Arts & Crafts Market 06 Conclusion Bibliography List of Figures
Language:
Undetermined
Keywords:
Academic theses
