UID:
kobvindex_INTbi00005321
Format:
60 pages :
,
illustrations ;
,
21 × 29.7 cm.
Content:
AI-GENERATED ABSTRACT: Abstract: This thesis examines the inner workings of platform-based business models and their potential application in business aviation for the sales of empty-leg flights. World-leading companies across different sectors widely utilize platform-based business, as they manage to effectively match supply and demand. The sector of business aviation, however, seems to not frequently utilize the opportunistic business model behind digital platforms. Incorporating previous research regarding platform business dimensions and exploring the relevance of empty-leg flights in business aviation through primary data gathering, this thesis demonstrates that platform-based business models are indeed a suitable approach for selling empty- leg flights. It identified four dimensions and corresponding success factors concerning value creation, value delivery, value capture, and the overall design behind platform-based business models. These were then contextualized with the current state of selling-empty leg flights to provide specific recommendations for a digital platform's design and use case. As such, a digital marketplace was deemed highly suitable for the sales of empty-leg flights. Keywords: Platform Businesses, Platform Business Dimensions, Digital Marketplaces, Business Aviation, Empty-Leg Flights
Note:
DISSERTATION NOTE: Bachelor of Arts thesis in International Management & Marketing, Berlin International University of Applied Sciences, 2023.
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MACHINE-GENERATED CONTENTS NOTE: Table of Contents table of Contents....................................................................................................................iii 1. Introduction......................................................................................................................1 1.1 General Introduction.................................................................................................1 1.2 Main Problem Statement & Research Purpose..........................................................1 2. Theoretical Background.....................................................................................................2 2.1 Platform Business Vs. Pipeline Businesses.................................................................2 2.2 Platform Business Dimensions...................................................................................3 2.3 Critical Success Factors Linked to Platform Business Dimensions...............................5 2.3.1 Platform Activities..............................................................................................5 2.3.2 Clear Value Proposition......................................................................................6 2.3.3 Network Effects...................................................................................................6 2.3.4 Revenue Capture and Pricing Mechanisms..........................................................8 2.3.5 Degree of Platform Openness..............................................................................8 2.4 the Business Aviation Industry – an Overview..........................................................10 2.4.1 Introduction to Business Aviation.....................................................................10 2.4.2 the Business Model Behind Business Aviation................................................11 2.4.3 the Business Aviation Market..........................................................................12 2.4.4 Empty-leg Flights............................................................................................12 3. Methodology.....................................................................................................................13 3.1 Participants................................................................................................................14 3.2 Research Design and Procedure................................................................................14 3.3. Data Analysis............................................................................................................15 4. Results and Findings.........................................................................................................16 4.1 Operator Size and Flight Operations..........................................................................16 4.2 Geographical Scope....................................................................................................17 4.3 Impact and Relevance of Empty-leg Flights.............................................................18 4.4 Monthly Flight Operations and Impact Empty-leg Flights...........................................19 4.5 Cost Distribution and Sales of Empty-leg Flights......................................................20 4.6 Passengers Use Cases for Business Aviation and Empty-leg Flights.........................23 5. Discussion..........................................................................................................................23 5.1 Limitations..................................................................................................................23 5.2 the Sales of Empty-leg Flights, a Relevant Business Opportunity.............................24 5.3 Four Platform Business Dimensions...........................................................................24 5.3.1 Creating Value by Matchmaking Supply and Demand on a Digital Marketplace...24 5.3.2 Delivering Value Through Cost, Price, Efficiency, and a Superior Experience....26 5.3.3 Value Capturing by Monetizing the Supply Side..............................................27 5.3.4 High Degree of Platform Openness...................................................................28 5.4. Sustainability of the Marketplace..............................................................................30 5.5. Risk of Failure...........................................................................................................31 6. Conclusion.......................................................................................................................31 references................................................................................................................................33 appendix A................................................................................................................................43 appendix B..............................................................................................................................49
Language:
Undetermined
Keywords:
Academic theses
