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Book

Backhaus, Klaus

München : Vahlen

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Details

UID:

kobvindex_ZLB04044369

Format: XXV, 812 Seiten , graph. Darst. , 23 cm

Edition: 5., erw. und überarb. Aufl.

ISBN: 3800621509

Series Statement: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Language: German

Keywords: Investitionsgütermarketing ; Lehrbuch ; Industrieprodukt ; Marketing ; Investitionsgütermarketing ; Lehrbuch ; Lehrbuch ; Lehrbuch

Author information: Backhaus, Klaus

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