UID:
kobvindex_ZLB34767596
Format:
165 Seiten
,
Illustrationen
,
21,5 cm
ISBN:
9783825257644
Content:
The term "storytelling" is gaining prominence both in academia and industry - rightly so - because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples.
Language:
English
Keywords:
Erzählen
;
Erzähltechnik
Author information:
Friedmann, Joachim
