UID:
almafu_9958096943102883
Umfang:
vii, 43 pages :
,
illustrations ;
,
26 cm.
Ausgabe:
1st ed.
ISBN:
1-281-78744-2
,
9786611787448
,
0-8213-7500-8
Serie:
World Bank working paper ; no. 139
Inhalt:
Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication
Anmerkung:
Description based upon print version of record.
,
Contents; LIST OF TABLES; LIST OF FIGURES; LIST OF BOXES; Foreword; Acknowledgments; 1. Why Include Strategic Communication in Initiatives Privatization, Public-Private Partnerships, and Private Participation in Infrastructure?; 2. Strategic Communication Program Design: Analysisand Strategy; 3. The Structure of a Strategic Communication Program; 4. Conclusion; References
,
English
Weitere Ausg.:
ISBN 0-8213-7499-0
Sprache:
Englisch
URL:
http://elibrary.worldbank.org/doi/book/10.1596/978-0-8213-7499-3
URL:
Volltext
(URL des Erstveröffentlichers)
