UID:
almahu_9947907294602882
Umfang:
viii, 400 p.
,
digital
Ausgabe:
1st ed.
ISBN:
9783503141425
Serie:
Sportmanagement 06
Inhalt:
Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events. In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective.
Weitere Ausg.:
ISBN 9783503141418
Sprache:
Englisch
URL:
http://www.esvcampus.de/978-3-503-14142-5
