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  • 1
    Online-Ressource
    Online-Ressource
    Northampton, MA :Edward Elgar Pub., Inc.,
    UID:
    almahu_9948633254902882
    Umfang: 1 online resource (224 pages)
    ISBN: 9781788111324 (e-book)
    Inhalt: One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
    Anmerkung: Includes index. , Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7. Entrepreneurial distribution policy -- 8. Entrepreneurial promotion policy -- 9. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index.
    Weitere Ausg.: ISBN 9781788111317 (hardback)
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
    RVK:
    Schlagwort(e): Electronic books. ; Electronic books ; Electronic books ; Electronic books.
    URL: FULL  ((Currently Only Available on Campus))
    URL: Volltext  (URL des Erstveröffentlichers)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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