UID:
almafu_9960800024202883
Umfang:
1 online resource (341 pages) :
,
colour illustrations, photographs.
Ausgabe:
Second edition.
ISBN:
9781442263468
Inhalt:
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
Anmerkung:
Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases.
,
English
Weitere Ausg.:
Online version: Wallace, Margot A, 1941- Museum branding Lanham, MD : Rowman & Littlefield, [2016] ISBN 9781442263468
Sprache:
Englisch
Schlagwort(e):
Electronic books.
