UID:
almahu_9949385610402882
Umfang:
1 online resource
ISBN:
9781000597431
,
1000597431
,
9781003140061
,
1003140068
,
1000597385
,
9781000597387
Inhalt:
This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.
Anmerkung:
Sport broadcasting for managers : managerial dimensions / Stephen Frawley and Hunter Fujak -- Regulating the digital sports broadcasting market : new players; old problems / Tom Evens and Paul Smith -- Sport audience measurement / Hunter Fujak and Adam Karg -- Broadcast production and logistics / Simon Wilmot -- The economics of sport broadcasting / Michael Mondello and John Fortunato -- Valuation and negotiation of sport broadcast rights / Antoine Feuillet and Nicolas Scelles -- International sport broadcasting : a comparison of European soccer leagues and the major North American team sports / Harry Arne Solberg and Terje Gaustad -- Broadcast forms and their managerial implication / Sarah Wymer and Ashleigh-Jane Thompson -- Understanding media consumers / Adam Karg -- Examining the relationship between sport broadcasting and sports betting / Hibai Lopez-Gonzalez -- Critical issues and future directions in sport broadcasting / Hunter Fujak and Stephen Frawley.
Weitere Ausg.:
Print version: Sport broadcasting for managers Abingdon, Oxon ; New York City : Routledge, 2022. ISBN 9780367690229
Weitere Ausg.:
Print version: ISBN 9780367690229
Weitere Ausg.:
ISBN 0367690225
Weitere Ausg.:
ISBN 9780367690182
Weitere Ausg.:
ISBN 0367690187
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Aufsatzsammlung
DOI:
10.4324/9781003140061
URL:
https://www.taylorfrancis.com/books/9781003140061
