UID:
almahu_9949530746902882
Umfang:
1 online resource.
ISBN:
9781003321378
,
1003321372
,
1000891925
,
9781000891904
,
1000891909
,
9781000891928
Serie:
Routledge studies in luxury management
Inhalt:
"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"--
Weitere Ausg.:
Print version: Luxury marketing, sustainability and technology Abingdon, Oxon ; New York, NY : Routledge, 2023 ISBN 9781032342917
Sprache:
Englisch
DOI:
10.4324/9781003321378
URL:
https://www.taylorfrancis.com/books/9781003321378
