UID:
almahu_9949598955602882
Umfang:
1 online resource
ISBN:
9781000961232
,
1000961230
,
9781003434467
,
1003434460
,
9781000961263
,
1000961265
Inhalt:
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Weitere Ausg.:
Print version: ISBN 1032360895
Weitere Ausg.:
ISBN 9781032360898
Sprache:
Englisch
DOI:
10.4324/9781003434467
URL:
https://www.taylorfrancis.com/books/9781003434467
