Umfang:
1 Online-Ressource (xxi, 365 Seiten)
ISBN:
9781466600966
,
9781466600973
Serie:
Premier reference source
Inhalt:
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies" - Provided by publisher
Anmerkung:
Includes bibliographical references
,
1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donz e and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / Jos e-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Ter an ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and C edric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / M onica Casabay o and N uria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 978-1-4666-0095-9
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 1-4666-0095-0
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Marketing
;
Kundenmanagement
;
Fuzzy-Logik
DOI:
10.4018/978-1-46660-095-9
URL:
Volltext
(URL des Erstveröffentlichers)
Mehr zum Autor:
Meier, Andreas 1951-
