UID:
edocfu_9958373051402883
Umfang:
1 online resource (xxii, 772 p.) :
,
ill.
ISBN:
9781781002445 (e-book)
Inhalt:
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them.
Anmerkung:
pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues.
Weitere Ausg.:
ISBN 9781849801423 (hardback)
Weitere Ausg.:
ISBN 9781781005361 (pbk.)
Sprache:
Englisch
Schlagwort(e):
Electronic books.
URL:
http://www.elgaronline.com/view/9781849801423.xml
