UID:
edocfu_9959233896702883
Umfang:
1 online resource (xxi, 418 pages) :
,
illustrations
ISBN:
1417507764
,
1-136-40347-7
,
1-281-05246-9
,
9786611052461
,
1-4175-0776-4
,
0-08-047770-4
Inhalt:
Annotation
Anmerkung:
Description based upon print version of record.
,
Originally published: Butterworth-Heinemann, 2004.
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Front Cover; Festival and Events Management; Copyright Page; Contents; Foreword by Peter Irvine; Foreword by Peter Lederer; Contributors; Introduction; Part A: Festivals, events and the cultural experience; 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson; 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan; 3. Festivals, events and the destination: Ros Derrett; Part B: Managing the arts, culture and leisure experience; 4. Event design and management: ritual sacrifice?: Steve Brown and Jane James
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5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie; 6. Service quality and managing your people: Siobhan Drummond and Heather Anderson; 7. Implications and use of information technology within events: Karl Knox; Part C: Marketing, revenue and retail operations; 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop; 9. Marketing information for the events industry: Emma Wood; 10. Merchandising and retail: Stephen A. Doyle
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11. Festival and event catering operations: Kevin Fields and Paul Stansbie; 12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws; 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman; Part D: Policies and strategies of art and leisure event management; 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher; 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald
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16. The economics and evaluation of festivals and events: Jack Carlsen; 17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman; 18. The behavioural aspects of financial management: Razaq Raj; 19. Risk and decision making in events management: Phyllis Laybourn; Part E: Case studies and contemporary issues of arts and leisure festivals and events; 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge
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21. Wine tourism events: Apulia, Italy: Marina Novelli; 22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson; 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj; 24. The Anglesey Sea Symposium, UK: Lester D. Matthews; 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt; Index
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English
Weitere Ausg.:
ISBN 9781281052469 (Electronic Book)
Weitere Ausg.:
ISBN 9786611052461 (Electronic Book)
Weitere Ausg.:
ISBN 9781136403477 (Electronic Book)
Weitere Ausg.:
ISBN 9781417507764 (Cloth/HB)
Weitere Ausg.:
ISBN 1138133302
Weitere Ausg.:
ISBN 075065872X
Weitere Ausg.:
ISBN 9780750658720 (Paperback)
Sprache:
Englisch
