Umfang:
1 Online-Ressource (238 S.) :
,
Ill.
ISBN:
978-1-118-66266-3
,
1-118-66266-0
,
978-1-118-77056-6
,
1-118-77056-0
,
978-1-118-66265-6
,
1-118-66265-2
Inhalt:
Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 978-1-118-66267-0
Sprache:
Englisch
DOI:
10.1002/9781118662663
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
