Umfang:
1 online resource (xiv, 444 pages).
Ausgabe:
First edition.
ISBN:
9780429030871
,
0429030878
,
9780429633898
,
0429633890
,
9780429630910
,
0429630913
,
9780429632402
,
0429632401
Inhalt:
Marketing Evolution Theory. Scope of Marketing. Evolution of Marketing. Mobile Marketing Revolution. 4S Mobile Marketing Theory. Service. Introduction to Service. Seven Dimensional Model for Service. Service Marketing Mode. Service Value Marketing. Content. Redefining Content Marketing. Content Management: Mobile Brand Management. Deep Content Management. Big Data Content Marketing. Superuser. Vital Few 214. Behavior Characteristics of the Superuser. Principles of Superuser Application. Law of Superuser Marketing. Space. Introduction to Marketing Space. Network Marketing Space. Mobile Marketing 4.0 - Mobile End-to-End Marketing. Mobile Marketing Space Communication. Mobile Marketing Strategy Management. Organizational Management. Experience Management. Relation Management. Word-of-Mouth Management. Global Marketing. Innovation is a Class. Background of Global Marketing. Trend of Global Marketing. Spiral Economics.
Weitere Ausg.:
ISBN 9780367141059
Weitere Ausg.:
ISBN 9780367142469
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780367141059
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Hua, Hongbing Mobile marketing management New York, NY : Routledge, 2019 ISBN 9780367141059
Weitere Ausg.:
ISBN 9780367142469
Sprache:
Englisch
DOI:
10.4324/9780429030871
