Umfang:
1 Online-Ressource (xix, 475 Seiten)
ISBN:
9781315882857
,
9781134688753
,
9781134688821
Serie:
Routledge companions in business, management and accounting
Inhalt:
1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric H. Shaw -- 3. A history of consumption in the United States / Terrence H. Witkowski -- 4. In search of the consumer : the history of market research from 1890 to 1960 / Stefan Schwarzkopf -- 5. Segmentation in practice : an historical overview of the eighteenth and nineteenth centuries / Ronald A. Fullerton -- 6. A history of brand identity protection and brand marketing / Ross D. Petty -- 7. History of packaging / Diana Twede -- 8. Distributive orders : the evolution of North American retailing / Barry E.C. Boothman -- 9. The study of British retail history : progress and agenda / Andrew Alexander -- 10. History of channels of distribution / Robert D. Tamilia -- 11. A history of advertising and sales promotion / Fred K. Beard -- 12. History of selling and sales management / Thomas L. Powers -- 13. In search of macromarketing history : eighteenth-century England as a case in point / Stanley Shapiro -- 14. US antitrust law and the practice of marketing / Ross D. Petty -- 15. EU competition law and the practice of marketing / Andrew D. Pressey -- 16. More than froth and bubble : marketing in Australia, 1788-1969 / Robert Crawford -- 17. Marketing history in Britain : from the ancient to internet eras / Richard A. Hawkins -- 18. Pre-confederation Canadian marketing history / Leighann C. Neilson and Delphin A. Muise -- 19. A history of modern marketing in China / Zhihong Gao -- 20. Towards marketing management : German marketing in the nineteenth and twentieth centuries / Ingo Kohler and Jan Logemann -- 21. History of marketing in India / Hari Sreekumar and Rohit Varman -- 22. Marketing history in Japan : changes in channel leadership / Yumiko Toda -- 23. A history of Danish advertising, market research, and retailing institutions : 1920-1960 / Erik Kloppenborg Madsen -- 24. The history of marketing in Russia / Karen F.A. Fox.
Weitere Ausg.:
ISBN 9780415714181
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe The Routledge companion to marketing history London : Routledge, 2016 ISBN 9780415714181
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
DOI:
10.4324/9781315882857
