Umfang:
1 online resource (x, 171 pages)
Ausgabe:
First edition.
ISBN:
9780123849106
,
9781136444937
,
9781136444975
,
9781136444982
Serie:
Elsevier insights
Inhalt:
1. Small island developing states : issues and prospects / Sherma Roberts and Acolla Lewis-Cameron -- 2. Strategic destination marketing : the key to a competitive advantage / Acolla Lewis-Cameron and Sherma Roberts -- 3. Rebranding Norfolk Island : is it enough to rebuild visitor numbers? / Bruce Prideaux and Terry Watson -- 4. British and French visitors' motivations and images of Mauritius : a qualitative approach / Girish Prayag -- 5. Market positioning : the case of Barbados / Jennifer V. Barrow and Sherma Roberts -- 6. Investigating marketing opportunities of a politically challenged island destination : the case of north Cyprus / Erdogan H. Ekiz, Kashif Hussain and Stanislav Ivanov -- 7. E-marketing : an evaluation of Tobago's official tourism website / Sherma Roberts -- 8. Strategic destination marketing, Nagigi style : Olivia's homestay in Fiji / Anne Campbell -- 9. Tourism, destination imaging and the 'new' paradigm : rebranding paradise in the Hawai'ian islands / Julie Tate-Libby -- 10. St Kitts and Nevis marketing strategies / Novelette Morton, Devon Liburd and Carolyn James -- 11. Port-of-Spain : the meetings and conventions capital of the southern Caribbean / Acolla Lewis-Cameron -- 12. Weathering the storm : crisis marketing for small island tourist destinations / Barney G. Pacheco and Acolla Lewis-Cameron -- 13. The competitive island destination / Acolla Lewis-Cameron and Sherma Roberts.
Anmerkung:
Includes bibliographical references
Weitere Ausg.:
ISBN 9780123849090
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780123849090
Sprache:
Englisch
DOI:
10.4324/9780123849106
