Umfang:
1 online resource (208 pages)
ISBN:
9781003102472
,
1003102476
,
9781000555196
,
1000555194
,
9781000555141
,
1000555143
Inhalt:
SECTION 1 - MARKETING STRATEGYBessLime Experience LimitedMarvin H. Pacheco GAIA Group: Business with a PurposeEvodio KalteneckerUTech: The Marketing Seminar's RebirthNeleen Leslie-Piper and Petula SeniorDEPCO PERÚ: Facing Changes in the MarketOtto Regalado-Pezúa and Leonardo Toro Andrés Carne de ResGiuseppe Vanoni Martínez, Jesús Alfonso Omaña Guerrero and Martha Guerrero CarrascoTo'ak ChocolateFabrizio Noboa, Diego Grijalva, and Johanna AndrangoThe Cave Shepherd Credit Card: Forging synergies between a parent brand and brand extension for mutual growth with Generations Y and ZTara GoddardFosRich Grows Again: Can Marketing Communications Lead the Way?Neleen Leslie-Piper The Crane Resort: Growing an Iconic BrandJoseann Knight and Samantha CrossSECTION 2 - INTERNATIONAL MARKETINGAutomotive Art: Gazes Towards the EastDenise Williams-Franklin and Cara FranklinUWI Five Islands Campus: Carving out a Newcomer's Market Jared Roberts, Delicia Bonny and Joseann Knight Service Marketing at Ramps LogisticsMiguel Dindial and Balraj KistowTambran by TamaraBarney G. PachecoSECTION 3 - THE MARKETING ENVIRONMENTAKR Group: Achieving International Market Positioning in a Turbulent EnvironmentMario Enrique Eugui and Julio Angel MottolaGeolife Group, Mexico: Leveraging Technology for New Market DevelopmentMaria Elena Vazquez Lira, Miguel Ángel López-Lomelí, Miguel Ángel Montoya-Bayardo and Alejandro RomeroWilliam's DilemmasMargaret Rose Grigsby and Carlos A. Rodríguez
Weitere Ausg.:
ISBN 9780367609054
Weitere Ausg.:
ISBN 9780367609061
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Marketing in Latin America and the Caribbean London : Routledge, 2022 ISBN 9780367609054
Weitere Ausg.:
ISBN 9780367609061
Sprache:
Englisch
Schlagwort(e):
Aufsatzsammlung
DOI:
10.4324/9781003102472
