UID:
almafu_9961440610602883
Umfang:
1 online resource (xxxvii, 528 pages) :
,
digital, PDF file(s).
Ausgabe:
Fourth edition.
ISBN:
1-009-35475-2
,
1-009-35476-0
,
1-009-35479-5
Originaltitel:
Microeconomics for MBAs.
Inhalt:
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.
Anmerkung:
Title from publisher's bibliographic system (viewed on 22 Mar 2024).
Weitere Ausg.:
ISBN 1-009-35478-7
Sprache:
Englisch
