UID:
almafu_9959232724502883
Umfang:
1 online resource (251 p.)
ISBN:
979-82-16-01245-0
,
0-313-00325-4
Serie:
Praeger series in political communication,
Inhalt:
A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences.
Anmerkung:
Description based upon print version of record.
,
Preliminaries; Contents; Series Foreword; Preface; 1 Introduction Presidential Television Spots; 2 The Functional Approach to Political Advertising; 3 In the Beginning 1952 1956; 4 The Democrats Ascend 1960 1964; 5 Nixon's Return 1968 1972; 6 After Watergate 1976 1980; 7 Republicans in Control 1984 1988; 8 The End of the Millennium 1992 1996; 9 Primary Campaigns Who Shall Lead Us; 10 Third Party Candidates Another Choice; 11 Contrasts; 12 Conclusions; Appendix The Sample; References; Name Index; Subject Index
,
English
Weitere Ausg.:
ISBN 0-275-96645-3
Sprache:
Englisch
DOI:
10.5040/9798216012450
