Umfang:
Online-Ressource (140 p)
ISBN:
9780415099851
Serie:
Heritage: Care-Preservation-Management
Inhalt:
As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned
Anmerkung:
Description based upon print version of record
,
Cover; Managing Quality Cultural Tourism; Copyright; Contents; Preface; Acknowledgements; About the book for teaching purposes; Part 1 Introduction; 1.1 The situation of cultural tourism; Part 2 Components; 2.1 The user; 2.2 The presenter; 2.3 The item; Part 3 Objectives; 3.1 Attracting; 3.2 Detracting; 3.3 Educating and informing; 3.4 Entertaining; 3.5 Commercializing; Part 4 Conclusion; 4.1 Cultural tourism now and for the future; Glossary; Notes; Select bibliography; Index
Weitere Ausg.:
ISBN 9780203424230
Weitere Ausg.:
ISBN 9780415099851
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Managing Quality Cultural Tourism
Sprache:
Englisch
Schlagwort(e):
Electronic books
;
Electronic books
URL:
Volltext
(lizenzpflichtig)
URL:
FULL
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