UID:
kobvindex_INT0001962
Umfang:
xxix, 452, I-48 pages
,
illustrations
,
25.5 x 20 cm
Ausgabe:
7th edition, global edition
ISBN:
9780077161095
,
0077161092
Inhalt:
"Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students."
Sprache:
Englisch
Schlagwort(e):
Textbooks
