UID:
kobvindex_INTNLM01088890X
Umfang:
1 online resource (xxxi, 317 p)
,
ill
ISBN:
9781848441552
Serie:
Edward Elgar E-Book Archive
Inhalt:
In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models
Inhalt:
part 1. Sustainable entrepreneurship -- part 2. Sustainable corporate venturing and intrapreneurship -- part 3. Customer adoption of and marketing for sustainability innovation -- part 4. Investors and policy
Anmerkung:
Includes bibliographical references and index
Weitere Ausg.:
Available in another form ISBN 9781847200372(hardback)
Weitere Ausg.:
ISBN 1847200370
Weitere Ausg.:
ISBN 1847200370
Weitere Ausg.:
ISBN 9781847200372
Sprache:
Englisch
DOI:
10.4337/9781848441552
URL:
FULL
((Currently Only Available on Campus))
