UID:
almafu_9958086741402883
Format:
1 online resource (xv, 234 pages) :
,
illustrations (some color)
Edition:
1st edition
ISBN:
9780124046948
,
0124046940
Series Statement:
Gale eBooks
Content:
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab
Note:
Includes index.
,
pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.
,
English
Additional Edition:
ISBN 9780124046191
Additional Edition:
ISBN 0124046193
Language:
English
Subjects:
Computer Science
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
