UID:
almafu_9958352315402883
Format:
1 online resource (304 pages) :
,
illustrations.
Edition:
Electronic reproduction. Philadelphia, Pa. : University of Pennsylvania Press, 2006. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9780812204070
Content:
"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."—Library Journal.
Note:
Frontmatter --
,
Contents --
,
Introduction --
,
Chapter 1 Advertisers and Their Paradigm: Women as Consumers --
,
Chapter 2 Love, Fear, and Freedom: Selling Traditional Gender Roles --
,
Chapter 3 Women’s Power to Make Us: Cooking Up a Family’s Identity --
,
Chapter 4 Authority and Entitlement: Men in Food Advertising --
,
Chapter 5 Health, Beauty, and Sexuality: A Woman’s Responsibility --
,
Chapter 6 A Mother’s Love: Children and Food Advertising --
,
Epilogue --
,
Periodical and Archive Sources and Abbreviations --
,
Notes --
,
Index --
,
Acknowledgments.
,
In English.
Language:
English
DOI:
10.9783/9780812204070
URL:
https://doi.org/10.9783/9780812204070
URL:
https://doi.org/10.9783/9780812204070
