UID:
almafu_9958373080102883
Format:
1 online resource (xxi, 593 p.) :
,
ill.
ISBN:
9781848447448 (e-book)
Content:
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.
Note:
pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics.
Additional Edition:
ISBN 9781847202406 (hardback)
Additional Edition:
ISBN 9781849804417 (pbk.)
Additional Edition:
ISBN 1847202403
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Aufsatzsammlung
;
Aufsatzsammlung
URL:
http://www.elgaronline.com/view/9781847202406.xml
URL:
http://www.elgaronline.com/view/9781847202406.xml
URL:
http://www.elgaronline.com/view/9781847202406.xml
URL:
FULL
((Currently Only Available on Campus))
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
URL:
Volltext
(URL des Erstveröffentlichers)
