Format:
333 S. :
,
Ill., graph. Darst.
Edition:
2. Aufl.
ISBN:
3-8000-9139-9
Series Statement:
Ueberreuter Wirtschaft
Uniform Title:
Marketing plans
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Strategisches Management
;
Marketingkonzept
Author information:
McDonald, Malcolm 1938-