Format:
XVIII, 843 S.
Edition:
7. ed., internat. ed.
ISBN:
0-07-246665-0
,
0-07-115161-3
Series Statement:
McGraw-Hill/Irwin series in marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Strategisches Management
;
Fallstudiensammlung
;
Fallstudiensammlung
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009841206&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Piercy, Nigel 1953-2017