UID:
almahu_9947914928202882
Format:
1 online resource (xxii, 772 p.) :
,
ill.
ISBN:
9781781002445 (e-book)
Content:
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them.
Note:
pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues.
Additional Edition:
ISBN 9781849801423 (hardback)
Additional Edition:
ISBN 9781781005361 (pbk.)
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Aufsatzsammlung
;
Electronic books.
URL:
http://www.elgaronline.com/view/9781849801423.xml
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
http://www.elgaronline.com/view/9781849801423.xml
